Everyone knows the world of eCommerce is a competitive place. As a consumer, you’ve
shopped around for the best price, best customer reviews, and more, all on a site that appears
creditable. On the flip side, this is exactly how people will interact with your business. This is
why SEO is so important for companies of all sizes. Factors like visibility and credibility directly
impact how your rank in Google search queries. If you haven’t implemented SEO, you’re
missing out on what your competitors are using to grow. The last thing you want is to become a
ghost in your industry – your business exists, but your target audiences aren’t able to see you.
Here are a few ways in which SEO can create positive changes for your business website.
1. Fosters Increase in Keyword Ranking
To rank higher and convert more users, you’ll need to take a look at your keywords. These
are relevant words and phrases in your industry that buyers use when searching for
products and/or services. Say you own a bed and breakfast in Charleston, South Carolina
and want to increase your visibility to more visitors to the area will book with you.
Keywords will help you do this! Optimizing your website’s pages to include relevant
keywords, like “bed and breakfast Charleston SC” will impact your rankings. Note that
seeing higher rankings with Charleston SEO doesn’t happen overnight – SEO best practices
are continuously updating, so it’s a not a sprint, but more of a marathon.
2. Helps Capitalize on Local Search
How many times have you searched for restaurants or coffee shops near you? You can take
advantage of this search trend with local SEO. This method focuses on specific towns, cities,
or regions that are relevant to your brand. This would be ideal for your Charleston bed and
breakfast, as local SEO will help guide more users to your site. You can improve local SEO via
user reviews, having guests review your establishment on review sites (like TripAdvisor),
creating a community on social media, and more.
3. Enhances User Experience
User experience is critical to your ranking. Google will only show the best sites on the first
page, and for good reason. Have you ever clicked into a site and it was incredibly outdated
and buttons didn’t function correctly on mobile? Google notices these things and pushes
these sites farther back in search queries. SEO is important to user experience because of
keywords. When information is clearly stated and easily found on your site, users are
satisfied. When that information includes your keywords, Google picks up on it and can
more easily display that data to users asking questions. Say a user asks, “Are there bed and
breakfasts in Charleston SC?”. With an optimized, mobile-friendly site with easy to find
information, your business has a better chance of getting closer to that coveted first page.
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