Looking for some adult fun this Halloween? Look for The Divining Rod wines in stores now. Pick up a few bottles for a nice treat for your guests at your Halloween party.
“From water, comes wine” – never has this been more true than with The Divining Rod wines. By
giving life to countless vineyards across California, Marc Mondavi quite literally “turns water into
wine.” He possesses the grape growing and winemaking skills and knowledge that come from
growing up in the Napa Valley, as a key member of America’s foremost wine family. But Marc’s
“sixth sense” for water divining (also called water witching or dowsing) and connection with the
land, put him on another level of winemaking. That’s why we say that his Divining Rod wines are
more than natural, they’re supernatural.
History
Established in the 1940’s by Italian immigrants Cesare and Rosa Mondavi, C. Mondavi & Family
remains a family-owned business which has thrived for generations to produce fine wines for a
variety of occasions and consumers. Built on a foundation of family values, hard work and European
winemaking traditions, the winery offers a portfolio of wines for special occasions and everyday
gatherings of family and friends. Day-to-day operations are handled by co-proprietors Marc
Mondavi and Peter Mondavi Jr., both sons of legendary Napa Valley wine icon Peter Mondavi Sr.,
who serves as the company’s president and CEO. The family is now proudly welcoming members of
the fourth generation to the business, continuing a legacy started 70 years ago and setting a
foundation for generations to come.
Marc Mondavi started The Divining Rod label in 2012 in honor of his ability to locate underground
water sources and establish vineyards. The first new brand from C. Mondavi & Family in over 60
years, The Divining Rod has secured its place in a long line of fine wines created by this iconic
family.
I love the history behind these wines. Now, when I go in the store to pick my next bottle of The Divining Wines, I know the story behind the wine.
Current Wine Releases
2010 Alexander Valley Cabernet Sauvignon
83% Cabernet Sauvignon and 17% "a little magic" (Merlot, Syrah, Petit Verdot, Malbec)
SRP: $17.99
2011 Santa Lucia Highlands Chardonnay
95% Chardonnay and 5% "a little magic" (Sauvignon Blanc and Viognier)
SRP: $17.99
Winemaker
Our winemaker and water witch Marc Mondavi begins by giving life to vineyards by using his copper
divining rods to locate underground water. This water is harnessed to nourish vineyards and create
ideal conditions for vines to thrive. Marc then puts on his winemaker hat to create beautiful
expressions of his special vineyards. Our wines are specifically made to highlight the beautiful fruit
given to us by nature. Marc prefers to showcase the fruit of the vine, rather than the telltale signs of
heavy-handed wine making. This is what sets The Divining Rod wines apart from the rest. I like the fruit of the wine, rather than the signs and TASTE of heavy-handed wine making.